Shop by Fibre
Shop by Fibre
Know what you're wearing.
Cotton, linen, hemp, lyocell. You've probably seen these names on clothing labels, but what do they actually mean?
We believe understanding what our clothes are made from is a good place to start when shopping more consciously.
Different fibres have different properties, from how they feel against your skin to how they wear, wash and hold their shape. Their environmental impacts also vary depending on how they're grown, sourced, manufactured and processed.
There's no such thing as a perfect fibre, and a clothing label never tells the whole story.
But a little knowledge can go a long way.
Organic Cotton
A familiar favourite.
Organic cotton is grown according to organic farming standards, which restrict the use of synthetic pesticides and fertilisers.
Like conventional cotton, it's soft, breathable and versatile, making it a popular choice for everything from everyday tees to dresses and denim.
The organic label tells us something about how the cotton was grown, but doesn't necessarily tell us how the finished garment was manufactured.
Linen
A little character goes a long way.
Linen is made from the fibres of the flax plant. Known for its strength, breathability and distinctive texture, it's a popular choice for warmer weather.
It tends to soften with washing and wear, and its natural creases are all part of its charm.
Hemp
An old favourite with plenty to offer.
Hemp is a plant-based fibre that's been used to make textiles for thousands of years.
Known for its strength and durability, hemp can be woven or knitted into a variety of fabrics, from structured pieces to softer everyday clothing.
How it feels depends on the way the fibre is processed and whether it's blended with other materials.
Lyocell
A little textile science.
Lyocell is a regenerated cellulose fibre, most commonly produced from wood pulp.
Unlike cotton or linen, which are spun from fibres found naturally in plants, lyocell is manufactured by dissolving cellulose and regenerating it into new fibres.
It's known for its smooth feel, moisture absorption and ability to create soft, fluid fabrics.
Lyocell manufacturing uses solvents, which can be recovered and reused. The environmental impact depends on the source of the cellulose, the production process and the practices of the manufacturer.
TENCEL™
Not another fibre. A name worth knowing.
You might have spotted TENCEL™ on a clothing label and wondered what makes it different.
TENCEL™ is a trademarked brand of fibres produced by Austrian manufacturer Lenzing, including lyocell and modal.
TENCEL™ Lyocell is known for its smooth feel, strength and moisture management, while TENCEL™ Modal is particularly known for its softness.
Not all lyocell is TENCEL™, and not all TENCEL™ is lyocell.
Wear it. Love it. Pass it on.
Whatever the fibre, how we care for our clothes matters.
Wear them often. Follow their care instructions. Repair what you can. And when it's time to part ways, consider passing them on.
Because getting more life out of the clothes we already own is always a good place to start.
Fibre information is based on garment care labels and details supplied by our brands. We do not independently verify manufacturing processes or environmental certifications.