{"title":"Jamie Kay","description":"\u003cp\u003eIn 2013 it all began from a longing to find a gorgeous cot blanket for my second son. A year later those blankets were gracing the beautifully styled rooms of our customers all over the world. From cot blankets, to stonewashed linen made from french flax to the purest organic cotton baby clothing and merino wool.\u003c\/p\u003e\n\u003cp\u003eEach piece is designed from our studio in New Zealand and carefully considered to ensure our designs are not just exquisite but our quality is outstanding and perfect for your little ones.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur garments are crafted with the loving hands of our team in Vietnam, India \u0026amp; China during our careful production process ensuring all organic cotton is of the highest quality. Our garments are designed to work beautifully with any outfit, and arrive to your door safe \u0026amp; ready to be loved.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"organic-cotton-muslin-odette-playsuit-dina-antique","title":"Organic Cotton Muslin Odette Playsuit | Dina Antique","description":"\u003cp\u003eThe Organic Cotton Muslin Odette Playsuit – Dina Antique is a beautifully whimsical piece, perfect for warm days and special occasions. Featuring a delicate floral print on a soft antique base, this sleeveless playsuit includes flutter sleeves and a ruffled neckline for a vintage-inspired silhouette. The gathered bodice adds gentle volume, allowing for comfortable movement and an elegant finish.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% organic cotton muslin, it’s naturally breathable and gentle on delicate skin. Muslin is loved for its lightweight warmth, making this playsuit a versatile choice for both summer and layering in cooler seasons. We source only the finest fibres to ensure your little one is wrapped in softness and care.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton muslin – soft, breathable, and lightweight\u003c\/li\u003e\n\u003cli\u003eDina Antique floral print in a timeless neutral tone\u003c\/li\u003e\n\u003cli\u003eRuffled neckline and flutter sleeves\u003c\/li\u003e\n\u003cli\u003eGathered bodice for a gentle flare\u003c\/li\u003e\n\u003cli\u003ePerfect for warm days or layered looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelicate wash in a laundry bag\u003c\/li\u003e\n\u003cli\u003eWash on cold, do not tumble dry\u003c\/li\u003e\n\u003cli\u003eFollow the care label for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"grid__item product-details-wrapper medium-up--three-eighths\"\u003e\n\u003cdiv class=\"product-description rte rte--column\"\u003e\n\u003cdiv class=\"tabs-wrapper\"\u003e\n\u003cdiv data-accordion-group=\"\" class=\"product-accordion\"\u003e\n\u003cdiv class=\"accordion__wrapper\"\u003e\n\u003cdiv data-accordion-body=\"\" id=\"description-main\" class=\"accordion__body\"\u003e\n\u003cdiv data-truncated-holder=\"\" class=\"accordion-content__holder accordion-content__holder--truncate is-visible\"\u003e\n\u003cdiv class=\"accordion-content__inner\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jamie Kay","offers":[{"title":"0-3M","offer_id":43830963699791,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"3-6M","offer_id":43830963732559,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"6-12M","offer_id":43830963765327,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"1Y","offer_id":43830963798095,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"2Y","offer_id":43830964944975,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/3809\/1855\/files\/2_e96a049b-0ab6-46e2-8099-69a95e44806e.webp?v=1763957653"},{"product_id":"organic-cotton-modal-elastane-headband-blossom","title":"Organic Cotton Modal Elastane Headband | Blossom","description":"\u003cp\u003e\u003cstrong\u003eOrganic Cotton Modal Headband\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003e60% Organic Cotton 40% Modal\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThis beautiful cotton modal childrens headband is made from our soft and silky fabric, and is ideal for wearing out and about for any occasion. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis gorgeous blend is the perfect combination of soft, lightweight, and stretchy. Modal is an extremely forgiving fabrication; it maintains elasticity and is incredibly stain, pill and shrink resistant.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jamie Kay","offers":[{"title":"Baby","offer_id":45295050883151,"sku":null,"price":12.99,"currency_code":"AUD","in_stock":false},{"title":"Child","offer_id":45295050915919,"sku":null,"price":12.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/3809\/1855\/files\/D9A34ADD-1A6E-4EF2-A6DF-C27BADC41110.webp?v=1779599622"},{"product_id":"organic-cotton-modal-elastane-headband-powder-pink","title":"Organic Cotton Modal Elastane Headband | Powder Pink","description":"\u003cp\u003e\u003cstrong\u003eOrganic Cotton Modal Headband\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003e60% Organic Cotton 40% Modal\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThis beautiful cotton modal childrens headband is made from our soft and silky fabric, and is ideal for wearing out and about for any occasion. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis gorgeous blend is the perfect combination of soft, lightweight, and stretchy. Modal is an extremely forgiving fabrication; it maintains elasticity and is incredibly stain, pill and shrink resistant.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jamie Kay","offers":[{"title":"Baby","offer_id":45295058878543,"sku":null,"price":12.99,"currency_code":"AUD","in_stock":false},{"title":"Child","offer_id":45295058911311,"sku":null,"price":12.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/3809\/1855\/files\/60111629-CAB1-4D14-82AC-52CC4EBA7E08.webp?v=1779599788"},{"product_id":"organic-cotton-brynlee-top-josepha-egret","title":"Organic Cotton Brynlee Top | Josepha Egret","description":"\u003cp\u003eDelicate, timeless and beautifully soft, the Brynlee Top in Josepha Egret is a charming everyday piece designed with thoughtful detailing and gentle comfort in mind. Featuring a softly gathered neckline and subtle ruffle trim, this top brings an heirloom‑inspired feel to little wardrobes.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% organic cotton, the Brynlee Top is lightweight, breathable and kind on delicate skin. Organic cotton is grown without harsh chemicals, making it a gentle choice for children while providing a beautifully soft, natural texture perfect for all‑day wear.\u003c\/p\u003e\n\u003cp\u003eDesigned with long sleeves, elasticated cuffs and a relaxed silhouette, this piece allows for ease of movement while maintaining its sweet, refined shape. Finished with a delicate Josepha floral print on an egret base, it pairs effortlessly with bloomers, skirts or pants for everyday dressing.\u003c\/p\u003e\n\u003cp\u003eFor the most accurate garment colour, please refer to the flat lay image on a desktop computer.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton\u003c\/li\u003e\n\u003cli\u003eSoft, breathable and gentle on skin\u003c\/li\u003e\n\u003cli\u003eJosepha floral print on egret base\u003c\/li\u003e\n\u003cli\u003eSoftly gathered neckline with ruffle detail\u003c\/li\u003e\n\u003cli\u003eLong sleeves with elasticated cuffs\u003c\/li\u003e\n\u003cli\u003eRelaxed, comfortable fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jamie Kay","offers":[{"title":"0-3M","offer_id":45780579975247,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"3-6M","offer_id":45780580008015,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"6-12M","offer_id":45780580040783,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"1Y","offer_id":45780580073551,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"2Y","offer_id":45780580106319,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"3Y","offer_id":45780625031247,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"4Y","offer_id":45780625064015,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/3809\/1855\/files\/JamieKay-May2026-JosephaCampaign-166.webp?v=1781436067"},{"product_id":"abbie-knitted-top-sweetpea-marle-abbie-flower","title":"Abbie Knitted Top | Sweetpea Marle Abbie Flower","description":"\u003cdiv class=\"grid__item product__media__wrapper medium-up--five-eighths tpo-product-container product—columns\"\u003e\n\u003cdiv class=\"product-media-sticky_shell\"\u003e\n\u003cdiv class=\"rd-desktop-media-wrapper tpo_product-image\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid__item product-details-wrapper medium-up--three-eighths\"\u003e\n\u003cdiv class=\"product-description rte rte--column\"\u003e\n\u003cdiv class=\"tabs-wrapper\"\u003e\n\u003cdiv data-accordion-group=\"\" class=\"product-accordion\"\u003e\n\u003cdiv class=\"accordion__wrapper\"\u003e\n\u003cdiv data-accordion-body=\"\" id=\"description-main\" class=\"accordion__body\"\u003e\n\u003cdiv data-truncated-holder=\"\" class=\"accordion-content__holder accordion-content__holder--truncate is-visible\"\u003e\n\u003cdiv class=\"accordion-content__inner\"\u003e\n\u003cdiv data-truncated-content=\"accordion-content__entry--truncate\" class=\"accordion-content__entry\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eA beautifully crafted knit designed for little wardrobes filled with softness and charm. The Abbie Knitted Top in Sweetpea Marle Abbie Flower features a delicate ribbed cotton knit with sweet embroidered floral detailing, creating a timeless and heirloom‑inspired piece that layers effortlessly across the seasons.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% cotton, this knitted top offers a soft, breathable, and gentle feel against delicate skin. Cotton knitwear is naturally lightweight yet cosy, making it an ideal choice for everyday wear while remaining comfortable for sensitive little ones.\u003c\/p\u003e\n\u003cp\u003eBeautifully detailed and wonderfully wearable, this sweet sleeveless knit pairs effortlessly with bloomers, skirts, denim or layered over dresses for an elevated everyday Jamie Kay look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton knit — soft, breathable \u0026amp; gentle on skin\u003c\/li\u003e\n\u003cli\u003eDelicate embroidered floral detailing\u003c\/li\u003e\n\u003cli\u003eTextured ribbed knit with a timeless silhouette\u003c\/li\u003e\n\u003cli\u003eEasy to style with Jamie Kay bloomers, skirts \u0026amp; knitwear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most accurate garment colour, please refer to the flat lay image on a desktop computer.\u003cbr\u003eWe recommend washing before wear to remove any excess dye.\u003cbr\u003eDelicate wash in a laundry bag, wash on cold, and do not tumble dry.\u003cbr\u003ePlease follow the care label for the best longevity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jamie Kay","offers":[{"title":"0-3M","offer_id":45780777041999,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"3-6M","offer_id":45780777074767,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"6-12M","offer_id":45780777107535,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"1Y","offer_id":45780777140303,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"2Y","offer_id":45780777173071,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"3Y","offer_id":45780777205839,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"4Y","offer_id":45780777238607,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/3809\/1855\/files\/JK-JosephaMay26_5210.webp?v=1781436399"},{"product_id":"bonnie-knitted-cardigan-peachy-keen-marle","title":"Bonnie Knitted Cardigan | Peachy Keen Marle","description":"\u003cp\u003eAdd a touch of cozy elegance to your little one’s wardrobe with our Bonnie Cardigan in Peachy Keen Marle. Featuring a textured knit design, puff sleeves, and a sweet ruffle collar, this piece is perfect for layering and creating timeless looks.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% Cotton, this cardigan offers breathability and softness against delicate skin. Cotton is well known for its ability to keep the body warm while allowing airflow, making it an ideal choice for all-day comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeachy pink hue with textured knit finish\u003c\/li\u003e\n\u003cli\u003eRuffle collar and puff sleeves for a vintage-inspired look\u003c\/li\u003e\n\u003cli\u003eFront button closure for easy dressing\u003c\/li\u003e\n\u003cli\u003eMade from 100% Cotton for softness and breathability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most accurate garment colour, please refer to the flat lay image on a desktop computer.\u003cbr\u003eWe recommend a delicate wash in a laundry bag. Wash on cold and do not tumble dry.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Jamie Kay","offers":[{"title":"6-12M","offer_id":45780883570767,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"1Y","offer_id":45780883603535,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":true},{"title":"2Y","offer_id":45780883636303,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"3Y","offer_id":45780883669071,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"4Y","offer_id":45780883701839,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false},{"title":"5Y","offer_id":45887991873615,"sku":null,"price":59.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/3809\/1855\/files\/Jamie_Kay-May-2026-Collection-Bonnie_Knitted_Cardigan-Peachy_Keen_Marle_Cropped_Shadow_0a77a607-f0ec-475d-926d-b81db1817f3e.webp?v=1781436657"},{"product_id":"theodora-pant-tully-floral-denim","title":"Theodora Pant | Tully Floral Denim","description":"\u003cp\u003eThe Theodora Pant in Tully Floral Denim is a timeless wardrobe essential, offering a beautifully structured silhouette with a soft, comfortable feel. Featuring a wide-leg cut, front pockets, and a classic denim wash, these pants bring effortless style to your little one’s everyday outfits.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% Cotton , this fabric provides the breathable comfort of cotton with the added stretch of elastane for ease of movement. Why cotton? Cotton is well known for its ability to breathe while keeping the body comfortable.  We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/p\u003e\n\u003cp\u003eThese pants are made using stunning rich dye colours. We recommend washing before wear, especially darker shades—to remove any excess dye. 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